It started innocently enough – a promotional reel featuring gulai and acar, dishes that have graced Malaysian tables for generations.
But what should have been a celebration of shared culinary heritage quickly devolved into an ugly display of racial animosity, leaving social entrepreneur William Cheah and his multiracial catering team confronting an uncomfortable truth about modern Malaysia.
The comments section, that digital battleground where keyboards become weapons, soon filled with racial undertones.
The fact that a non-Malay social enterprise showcased traditional Malay dishes seemed to trigger deep-seated resentments that usually simmer beneath Malaysia’s carefully maintained harmony.
“Social media can get so toxic,” Cheah reflected in a poignant Facebook post, questioning the mentality of those who launch racial attacks from behind locked profiles.
“Terlalu banyak masa atau kurang kasih sayang? (Too much free time or lack of love/affection?) he wondered, employing the very language that some claim he has no right to use.
The irony isn’t lost on anyone – in a country where food has always been a bridge between cultures, somehow, the digital sphere has become a place where cultural boundaries are violently enforced rather than celebrated.
For Cheah’s social enterprise, which employs staff from various ethnic backgrounds and serves communities regardless of race, such incidents have become disturbingly routine.
A Symptom of Larger Issues
As he told new hire Amirah Farhani, working in a multiracial organization means facing criticism “from all sorts of angles.”
It’s a sobering orientation message that speaks volumes about Malaysia’s current social climate.
“We cannot please everyone,” Cheah acknowledges.
Still, his team’s persistence in the face of racial trolling raises important questions: When did sharing food – once a cornerstone of Malaysian unity – become a source of division?
And what does it say about our society when even a simple food video from a social enterprise can trigger such division?
Social Media’s Role in Racial Discord
At a time when the nation is already grappling with heightened sensitivities over language and cultural expression, these incidents suggest a deeper malaise – one where even the most benign aspects of daily life become battlegrounds for racial politics.
Making matters worse, some social media users appear to inadvertently contribute to tensions through posts that, while perhaps not intended to cause harm but to create awareness, often spark debates about cultural ownership and identity.
These discussions, though framed as innocent observations or questions, can sometimes lead to challenging conversations about race relations.
These posts invariably attract a torrent of hate-filled comments, with anonymous accounts spewing racial slurs and inflammatory rhetoric that would rarely be voiced in real-life interactions, creating a toxic echo chamber of racial animosity.
