The Good Earth Run 2024, held at Taman Botani Negara Shah Alam on 8 September, made a powerful statement by embracing sustainability and challenging traditional event practices.
The organizer, HOPE Worldwide Malaysia, took a bold step by eliminating finisher medals and encouraging participants to re-wear their running shirts.
As the sun peeked over the horizon, casting a golden glow across the landscape, the Good Earth Run 2024 eco-warriors emerged from the shadows, their silhouettes elongated by the early morning light. (Pix: Fernando Fong)
The event featured a 3km Masquerade Walk and a 10km Fun Run, bringing together eco-conscious runners and supporters to raise RM150,000 for HOPE Worldwide Malaysia’s Sustainable Green Program.
By participating in the event, they contributed to the Sustainable Green Program and demonstrated that sustainability can be incorporated into every aspect of our lives.
Young and old participants kicked off the 3km Masquerade Walk, showcasing their creativity and commitment to sustainability. (Pix: Fernando Fong)
Instead of medals, finishers received potted plants as a symbol of growth and environmental consciousness.
This unique approach reduced waste and served as a reminder of the event’s green mission.
In a powerful moment of triumph, a determined eco-warrior proudly holds a potted plant aloft after crossing the Good Earth Run 2024 finish line. (Pix: Fernando Fong)
HOPE Worldwide Malaysia chairman Cheong Hom Tai told TRP that the event promoted a more sustainable approach to sportswear by encouraging participants to re-wear their running shirts and say no to fast fashion.
Runners embraced the concept, proudly sporting their well-loved shirts and showing that performance and style can go hand in hand with eco-friendliness.
In a moment of pure magic, a young boy looked up in wide-eyed wonder at a runner dressed as Planet Earth during the Good Earth Run 2024. (Pix: Fernando Fong)
Setting an Example for Sustainable Events
Cheong added that the Good Earth Run proved that events can be successful and impactful without relying on traditional practices that generate waste.
By ditching medals and promoting the reuse of running shirts, we hope to set an example for other events.
In a display of unwavering commitment to the environment, a family stood proudly at the Good Earth Run 2024, their eco banner held high for all to see. (Pix: Fernando Fong
The event’s key sponsors were end-to-end human capital provider Excel Force and electrical and mechanical engineering firm KAB.
Starbucks and Grand Hyatt Kuala Lumpur also played a significant role in supporting the event’s green mission.
Other notable sponsors included KPMG, Aeon, IGB, One Living and PUMA.
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