H&M is kicking off the summer vibe with a fab new womenswear collection inspired by HBO® Original Series “The White Lotus.” This collection was created with costume designer Alex Bovaird and Warner Bros. Discovery Global Consumer Products, just in time for the buzz around the upcoming season three, launching in select H&M stores and online on 20th February 2025. Sounds exciting, right?
The collection is bursting with color, playful prints, and trendy silhouettes. It features 25 pieces designed to capture that aspirational vacation feel, inspired by the stylish looks of the show’s characters. Think chic outfits perfect for lounging by the pool or dancing the night away!
The hues in the collection are vibrant and upbeat — perfect for those sunny days! You’ll find flowing fabrics with ruffles that sway in the breeze, along with crochet and floral designs that make you feel like you’re on a tropical getaway. The romantic lotus flower prints and fun elephant motifs just scream vacation vibes.
As Ann-Sofie Johansson, H&M’s Creative Advisor, puts it, “This collection lets you embrace a bold new persona on vacation. It’s super versatile — great for the beach but easily dressed up for an evening out. The ideal summer vacation wardrobe.”
There’s something for everyone here! You’ll see youthful babydoll dresses, trendy crochet styles, and elegant long dresses that all cater to different moods. Picture this: a stunning high-neck shirred burgundy dress paired with a flowy orange kaftan or a chic black-and-white halter-neck dress. Not to mention the daring cut-away evening dresses and sleek swimwear ready for a beach party!
Don’t forget the accessories to amp up your vacation style! Woven hats, tote bags, and fun necklaces with shell and bead details give that special, charming touch, while stylish sunglasses and slides complete the high-summer look.
Bovaird shares, “Collaborating with H&M was amazing. We live by the motto ‘Nothing’s too much for The White Lotus!’ This collection features bold patterns and dreamy pieces that can transition from poolside breakfast to dinner with just a few accessory changes!”
With something for everyone, this collection captures the jungle vibes, vibrant colors, and a hint of luxury that make you feel like you’re on a stylish getaway. Can’t wait to see it!”
Don’t miss the premiere of The White Lotus Season 3 on HBO and Max on 16th February 2025!
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